Price tags...

September 24, 2014

Price tags. Do you love them or hate them?  When you shop, do you like to have to ask how much something costs?  Does the saying "if you have to ask, you cannot afford it" really exist in the world?  Probably, but what about the times you think you can afford it but were just too darn shy to ask or not in the mood to engage another SALESperson that would want to know "how's your day today? (big smile)."  All you want to know is what that silly little tag says that is so exquisitely tucked behind that gorgeous ring so that you HAVE TO ASK!!!  Heck, in any business, relationships matter, and that's all the salesperson is trying to create, but let's delve deeper.

 

I know that when I shop in a store that does not have price tags, the prices are probably going to be higher than I expect.  So, is the strategy to hide the price so that I can be talked into the item by a salesperson?  Or to keep the riff-raff away?  Either way, it seems a little off-putting.  But if I really want the item, or at least know how much it costs, I have to ask.  That's something I teach my kids everyday anyway.  Don't be afraid to ask.  (Social trend: I think this is something that many people are simply too iScared to do.  Are you?)


But then there is the other side of the argument.  Often people ONLY look at price and don't evaluate quality, or don't have the means or skill set to do so.  Example: not all diamonds are the same.  $5,000 can get you a giant five carat diamond, if you are looking for something to complement your charcoal briquette collection.   Usually when you walk into a jewelry store, you have an idea how much things cost.  (Let's take Rodeo Drive, 5th Avenue and Worth Avenue out of this discussion.)  If a store displays prices, you may look around, take a few mental notes, listen to that little voice saying "buy it!" and then the other voice saying "too much" without really learning about the piece....who made it, how, with what materials, etc.

 

So what do you think?  What do you prefer?  Let us know.

 

On a related note:

You may notice that we don't display any prices on our website or through Facebook, Instagram, Tumblr or Twitter.  There's a different reason for that.  We sell to independent jewelry stores that then sell our Zoma Color creations to you.  Our MSRP ranges from about $2000 to $20,000 per piece depending on the gemstones used, the diamonds used, the amount of gold or platinum, the design complexity, etc.  If you have any questions about this or would like information about any of our fine jewelry pieces, let us know and we will connect you with one of our stockists.

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